Can the auto industry rely on rural engine to bounce back in the long run?


The Covid-hit automobile sector is literally out on the road in search of buyers for cars and two-wheelers.Automakers launched hundreds of showrooms on wheels in the hinterland and deployed rural sales executives across the country in search of the elusive buyer as soon as the lockdown was partially lifted in May. Coming off the worst year in a decade, and almost no sales for over a month due to the lockdown, they had to find a way to survive,





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