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Synopsis
Restricted to their homes, they are not only ordering groceries and staples online, but also luxury cars worth millions, with almost every luxury car manufacturer wooing customers through offers of end-to-end, zero-contact buying experience.
A flat-bed truck reached 36-year-old Nishant Vashi’s home in south Mumbai on August 31.It carried an unusual package – a silver Mercedes GLC SUV – which Vashi had seen only in pictures online.At the click of a button, the marquee German luxury car was delivered to his doorstep without him having to step out of home even once.Vashi’s case is not an isolated instance of customer behaviour when buying big-ticket items.The Covid-19 pandemic has
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