Pandemic play: A lot more mid-age users are clicking on the internet


According to KPMG India’s estimates, over one-third of first-time users of several digital platforms during the pandemic belong to the 55+ cohort.

Synopsis

The fear among senior citizens around stepping out to run errands during the pandemic has pushed many to let go of technology-related inhibitions and embrace digital platforms. Prior to the pandemic, the share of internet users in the 55-plus age group was only 6%-8%.

Mumbai:A lot has changed in the life of Vinaya Katre over the last six months. Until the Covid-19 pandemic began spreading in March, the 59-year-old Jamshedpur-based schoolteacher had never imagined that she would have to learn to do anything “online” except perhaps chat through WhatsApp.However, overwhelmed by an increased workload during the initial phases of the lockdown, Katre developed back pain and, on the advice of her

  • GIFT ARTICLE
  • FONT SIZE
  • SAVE
  • COMMENT

To Read the Full Story, Become an ET Prime Member

Sign in to read the full article

You’ve got this Prime Story as a Free Gift

Access the exclusive Economic Times stories, Editorial and Expert opinion

Already a Member?

Why ?

  • Sharp Insight-rich, Indepth stories across 20+ sectors

  • Access the exclusive Economic Times stories, Editorial and Expert opinion

  • Clean experience with
    Minimal Ads

  • Comment & Engage with ET Prime community

  • Exclusive invites to Virtual Events with Industry Leaders

  • A trusted team of Journalists & Analysts who can best filter signal from noise





Source link

Share This Post

Share on whatsapp
Share on facebook
Share on twitter
Share on pinterest
Share on reddit
Share on telegram
Share on email
Share on linkedin
Share on print

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More to Explore

Want to Write Such Blogs?

Just Fill in Your Details to get started

Want to Write such blogs?

Join in like all our authors and be a part of this community

small_c_popup.png

Hello

We are happy you are here

[wppb-login]

Oh No!

It seems like you have forgotten your password. Don’t worry tell us your email id or username and we’ll try to help
Share on whatsapp
Share on twitter
Share on facebook
Share on pinterest
Share on reddit
Share on telegram
Share on email
Share on linkedin
Share on print
error: Alert: Content is protected !!
Secured By miniOrange