2010 – Previous Year Question Papers | Marketing Management | Final Year – Masters of Commerce (M.Com) | Dibrugarh University

2010 – Previous Year Question Papers | Marketing Management | Final Year – Masters of Commerce (M.Com) | Dibrugarh University

2010 (November – December)



Paper: 202



Full Marks: 80



Time: 3 Hours

1. (a) Discuss with suitable example about the necessities of ‘’Marketing Mix’’ for a Marketing manager. Explain the various components of marketing mix. 6+10

OR

(b) Define Marketing Functions. What are the marketing functions involved in the process of marketing? 8+8

OR

(b) Define ‘’Marketing Information’’. What the various stages of marketing information system that a marketing manager is require to considered? Also discuss with suitable example. 4+12

OR

3. (a) What is meant by product life cycle? Explain the concept with example. 10+6

OR

(b) Explain the factors influencing price determination. Discuss the various methods of pricing. 8+8

4. (a) What is ‘’Logistics of Distribution’’? Discuss about the sub-functional areas of ’Logistics of Distribution. 4+12

OR

(b) Discuss about the determinants of Promotional-Mix. Discuss with suitable examples about the determinats of channel selection. 8+8

5. (a) Write a short notes on ‘’Marketing Environment Analysis’’ 16

OR

(b) Write short notes on: 8+8=16

(i) International marketing

(ii) Social marketing Vs Service Marketing.

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