2010 (November – December)
Paper: 202
Full Marks: 80
Time: 3 Hours
1. (a) Discuss with suitable example about the necessities of ‘’Marketing Mix’’ for a Marketing manager. Explain the various components of marketing mix. 6+10
OR
(b) Define Marketing Functions. What are the marketing functions involved in the process of marketing? 8+8
OR
(b) Define ‘’Marketing Information’’. What the various stages of marketing information system that a marketing manager is require to considered? Also discuss with suitable example. 4+12
OR
3. (a) What is meant by product life cycle? Explain the concept with example. 10+6
OR
(b) Explain the factors influencing price determination. Discuss the various methods of pricing. 8+8
4. (a) What is ‘’Logistics of Distribution’’? Discuss about the sub-functional areas of ’Logistics of Distribution. 4+12
OR
(b) Discuss about the determinants of Promotional-Mix. Discuss with suitable examples about the determinats of channel selection. 8+8
5. (a) Write a short notes on ‘’Marketing Environment Analysis’’ 16
OR
(b) Write short notes on: 8+8=16
(i) International marketing
(ii) Social marketing Vs Service Marketing.
