2015
BUSINESS STUDIES
Full Marks: 100
Pass Marks: 30
Time: 3 hours
The figures in the margin indicate full marks for the questions.
1. Answer the following questions:
a) At which level business policy is farmed? 1
b) Who defined management as the art of getting things done through others? 1
c) Which principle of management promotes team spirit? 1
d) Which technique of scientific management does provide of eight specialist foremen over workers? 1
e) Name the function by which managers build an organization through the recruitment, selection and development of individual as capable employees. 1
f) Which is the most costly capital for a company? 1
g) In which year NSE came into existence? 1
h) Which marketing philosophy gives more importance to ‘Consumer Welfare’ instead of ‘Consumer Satisfaction’? 1
2. Mention two features of planning. 2
3. What do you mean by organisation structure? 2
4. Why internal source of recruitment is considered to be more economical? 2
5. Name four elements of directing. 2
6. Write two features of money market. 2
7. State three importance of controlling. 3
8. Discuss the relationship between planning and controlling. 3
9. State in brief the three decisions involved in financial management. 3
10. State five leading functions of middle level management. 5
11. State five leading techniques of scientific management. 5
12. How a business is influenced by political and legal environment? 5
Or
How globalization has affected business in India?
13. Discuss any five limitations of planning. 5
14. Explain briefly the process of staffing. 5
Or
Distinguish between recruitment and selection.
15. Define financial market. Explain four functions of financial market. 1+4=5
Or
Explain five instruments of money market.
16. Discuss in brief the factors that are taken into consideration while taking decision on pricing the product. 5
17. What is divisional organisational structure? Outline three merits and demerits of such structure. 2+3+3=8
Or
Mention the four steps in the process of organisation. How centralization differs from decentralisation? 4+4=8
18. Discuss in detail eight fundamental principles of directing. 8
Or
Distinguish between formal and informal communication. State three barriers to communication. 5+3=8
19. What are the three aspect of financial planning? State two objectives and three importance of financial planning. 3+2+3=8
Or
Distinguish between fixed and working capital. Explain the factors that determine the amount of fixed-capital need. 4+4=8
20. Discuss eight leading functional areas of marketing. 8
Or
What are the elements of promotion mix? Discuss any two of them. 2+3+3=8
21. Explain any three responsibilities of consumer to safeguard his interest. 3
Or
Why entrepreneurship is regarded as a creative activity? 3
22. Explain the role of consumer organizations and NGO’s in protecting and promoting consumer interests. 3
Or
Outline three basic forces of entrepreneurial motivation.
